The product-led growth playbook was supposed to retire the sales team.
Growth teams have spent a decade perfecting every pixel of the human buying journey — the landing page headline, the form field count, the retargeting sequence.
A growth team at a mid-market SaaS ran an A/B test on their pricing page last quarter. Two variants, 14 days, 95% confidence.
Every media buyer I talk to is still optimizing audiences. Meanwhile, the accounts actually beating benchmarks in Q2 2026 barely touch their audience settings.
Growth teams will A/B test button colors for six weeks straight but won't spend an afternoon checking if a screen reader can parse their checkout.
Most growth teams I've talked to this quarter are giddy about one thing: variant generation speed.
Google's May 2026 core update started rolling out on May 21, and the early volatility reports are exactly what you'd expect: health, finance, and SaaS...
OpenAI opened the ChatGPT Ads Manager to all US businesses three weeks ago, and growth Twitter hasn't shut up about it since.
Every growth team in 2026 has access to Meta's Advantage+ audiences, Google's Performance Max, and TikTok's broad targeting.
Growth teams love acquisition metrics. MQLs, CPAs, traffic growth — all top-of-funnel numbers that look great in board decks.
Consumers have told us, in survey after survey, what a referral is worth to them. The number is 21—or roughly an 11% discount on their next purchase.
Google quietly turned reader loyalty into a ranking factor two weeks ago, and the implications for growth teams go well beyond the usual algorithm reshuffle.
Picture a growth team running a solid content machine — three posts a week, healthy backlink profile, E-E-A-T credentials in order — and still watching...
Every quarter, the same meeting happens. Marketing presents channel performance.
Meta's Andromeda update quietly rewrote the rules of paid media earlier this year, and the most important change has nothing to do with audiences or...
Every growth team obsesses over ad creative, landing page copy, and CTA button color.
Most growth teams treat A/B testing like a courtroom verdict. Test, declare a winner, ship it to 100% of traffic, move on.
The growth team that still thinks of retail media as "Amazon Sponsored Products" is about to have a rough budget cycle.
Something happened between December and March that growth teams should care about a lot more than they do.
Power Digital Marketing surveyed 1,483 consumers earlier this year and found that 70% now routinely seek out user-generated content before making a purchase.